Alternative Flooring

For us, it’s never just a carpet, our brand ethos needs to shine in everything we do.

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

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Alternative Flooring is renowned for its innovative and stylish approach to carpet design. The brand is celebrated for offering a wide range of unique and distinctive carpet collections, often featuring bold patterns, natural materials, and eco-friendly options.

Absolutely! Alternative Flooring provides a diverse selection of carpets, from classic and timeless designs to contemporary and avant-garde styles. Whether you prefer traditional elegance or modern flair, Alternative Flooring has options to match a variety of design preferences.

Shanghai